Why should you get a trademark or copyright? There are many reasons, each of which demonstrates why applying for protection benefits you.
Registration of trademarks is one thing, protecting it is another. To achieve this, you have to be defensive and take prescribed steps to safeguard your trademark so it remains effective for your brand. These are the ten key ways you need to keep your trademark strong if you are a new business or an old business
Ensure you perform periodical searches on the unauthorized use of your trademark. This is where a person uses a name, logo, or slogan that resembles yours in the marketplace with the intention of confusing the buyers. Entities that provide such trademark monitoring services will notify you of these violations so that you can take appropriate action.
Trademark registrations do not last forever. The holder is required to file certain documents five years after the registration and before the sixth year, then again before the tenth year. Sustaining an online trademark means following through on these deadlines to make sure your trademark stays active and safe.
If you monitor and you find that there is infringement, do not hesitate to take countermeasures. In most cases, if an individual receives a cease and desist letter, most will refrain from continuing the unlawful act. In this case, you may be forced to seek legal redress against the offenders to protect your interests.
As you may already know, the documents you need to keep are registration certificates, renewals, and anything else that was written or sent to you concerning your trademarks. These records are particularly useful if ever you have to defend your chosen trademark.
Make sure you consistently apply your trademark to the website, social networks and the rest of the advertising and promotional means. Regular application cements the recognisability and legal backing of your brand.
Maintaining your trademark is a lifelong process but the benefits that come with it are enormous. These tips would help you to protect your brand, see that it stands out from the others and is not infringed on.
At Custom Trademark Agency, we conduct a thorough search of the trademark market and provide maintenance for your brands’ protection. Our competent team is always ready to help you with filing renewals, with the constant surveillance of possible infringements or the enforcement of your rights. Allow us to assist you on how to secure what belongs to you. Give us a call today and find out more.
